PetSafe Offers the Ultimate in Canine Comfort and Lifestyle Purrrfection

Knoxville, Tenn. – March 23, 2006 – Knowing that furry family members also deserve the latest in technology, PetSafe, the industry leader and manufacturer of pet management solutions, introduces five lifestyle enhancing products with luxuries sure to please the pack of all ages and breeds. The new PetSafe Lifestyles collection reflects the growing importance of the pet/owner relationship between dogs and cats and showcases the latest in pet care technology.

A line of heated products, designed with the pet’s safety and comfort in mind, includes: blankets; pads; wellness cuddlers with orthopedic foam; and wellness beds with added intermittent massage. The new wireless crate is an industry first. It offers owners easy portability and the chance to rid a household of bulky, unattractive traditional crating products. Available in retail locations Summer 2006, the new Lifestyle products are inspired and designed to make pet and pet owners lives better, ultimately enhancing the human-pet bond. A complete listing of PetSafe products including the industry’s first cat training fence; pet-specific and timed feeders; and magnetic pet doors can be found by visiting www.petsafe.net. “From day-care to pet spas our love of the family pet has changed today’s pet and pet owners experience,” said Charlotte Havely, Director, Lifestyles Strategic Business Unit. “Our new PetSafe products speak to today’s trends and strongly reflect our commitment to enhancing pet lives and the pet/owner relationship.” New to the PetSafe Lifestyle line up:

The PetSafe® Heated Pet Pad™ is designed with a unique dual temperature electronic thermostat for accurate temperature control. The selected temperature is constantly maintained and cycles on and off to conserve energy. The cover is a soft, durable polyester fleece that is easy to remove and machine washable. The PetSafe ® Heated Pet Pad™ features a fully enclosed water resistant heating unit and chew resistant power cord that makes it safe for your pet. The Heated Pet Pad is available in three sizes. Replacement covers and other accessories are sold separately.

The PetSafe® Heated Wellness Cuddler™ is a heated pet bed designed with plush orthopedic foam bottom and walls. Low-level therapeutic heat, removable & machine washable luxurious fabric cover and a chew-resistant power cord enhance pet comfort and safety. The PetSafe ® Heated Wellness Cuddler™ is available in three size options and colors.

PetSafe® Heated Wellness Bed™ helps your pet feel his best every day. New features for 2006 include: A washable and removable cover with updated high-loft polyester sherpa and micro fiber faux suede, smaller vibrating massage unit, and a removable low-voltage power adapter with chew –resistant power cord. The PetSafe ® Heated Wellness Bed™ has variable bed settings including: heat only, massage only or heat and massage. The PetSafe ® Heated Wellness Cuddler™ is available in three size options.

The PetSafe® Heated Pet Blanket™ offers a machine washable polar fleece cover, removable wall adapter with chew-resistant cord, and low-voltage removable traditional heating element that heats to 12°F above room temperature, up to a max of 102° F. Comes with a car adapter and vinyl carrying case so you can take your pet with you wherever you go. Available in one size option.

Pet Rest Stop offers Southern Travelers a Purrfect Place to Stretch their Paws PetSafe Village and Dog Park features fur- friendly pit-spot, overnight pampering and day spa

Knoxville, Tenn. – March 27, 2006 – Conveniently located just minutes off the Interstate 40/ Interstate 75 corridor running through Knoxville, Tennessee, the PetSafe Village and Public Dog Park offers the perfect southern pit-stop for furry travelers. Whether traveling through or destination-bound, this pet-oasis proves that travel is truly for the dogs (and cats) with pet-centric features including: a public dog park; state-of-the-art pet spa with web cams; doggie day camp; overnight accommodations; full-service grooming salon and door-to hotel service. Built on the grounds of their corporate headquarters, PetSafe, the industry leader and innovator of pet management solutions, offers the pet-friendly rest stop to all travelers as part of their commitment “to improve the owner/pet relationship, and ultimately that pet's quality of life.”

Knoxville’s first dog park and one of the finest in the south, the PetSafe Dog Park is open to properly vaccinated canines daily from 7 am to 9 pm. More than an acre of dog-friendly fun is packed into this well-appointed park with features such as: agility equipment; benches and walking trails; doggie water fountains; a natural pond; picnic tables and a great place for the whole family to stretch their legs.

For further pet pampering, the PetSafe Village offers day services, overnight accommodations and even free pet pick-up and delivery to area hotels. Daycare and boarding options boast among the finest pet rooms in the country. Canine luxury suites are equipped with webcams and microphones for owner call-in messages. And, like any upscale resort, there is evening tuck-in service complete with a treat for the ultimate in pooch pampering. The Kitty Condos offer single units or expandable options for more room, and all are surrounded with windows so every cat has “a room with a view.” For feline entertainment, PetSafe Village features a “Kitty Gym" (for "Kitty
Catasthenics") and catnip and wheat grass munching, story-time, or cuddling in a Village employee lap. Grooming is resort-style at the pet spa with luxuries such as a Strawberry Milk Bath, De-Flea Treatment, Medicated Bath, teeth brushing Remoisturizer Treatment and De-Matting. Additional “vacation” pampering options include massage, obedience classes and there is even an event for singles each month called, “Yappy Hour.” “From playtime to full-service accommodations, at PetSafe we are dedicated to enhancing pet wellness and pet lifestyles,” said Randy Boyd, PetSafe president. “Our PetSafe Village offers owners a chance to pamper their pets with a vacation-stop to remember, and ultimately enhance their human-pet bond.”

For more information about the PetSafe Village and Dog Park please visit ww.petsafevillage.com. For more information about the full line of PetSafe wellness and training products visit www.petamenities.com.

About PetSafe

Based in Knoxville, Tennessee, PetSafe is the industry leader and prime innovator in the development of safe, reliable and technologically superior pet products. PetSafe introduced the first do-it-yourself electronic fence to the pet market in 1991 and the first wireless fence to the market in 1998. Over the years, PetSafe’s product line up has expanded to include more than 400 items including: bark control systems, a selection of remote training equipment; electronic containment systems; pet doors, and a growing line of lifestyle products. For more information about PetSafe Products visit www.www.discount-pet-superstore.com

Radio Systems New Electronic Trainers Teach Pets Safely from a Distance- New systems offer weight and area options for dogs of various sizes -

Knoxville, Tenn. – February 9, 2006 – Radio Systems, the industry leader in pet managementsolutions, introduces new PetSafe brand training products designed to help control pets from adistance without a lead. The new systems allow consumers product choices based on their ownpet’s weight and training distance needs with effectiveness spanning areas 100 to 400 metres.Radio Systems electronic trainer systems are based on a Handheld Transmitter that, on the pushof a button, sends an owner-selected correction option--tone or static--to activate the receivercollar. With consistent and correct use of a PetSafe remote trainer, most dogs can learn basicobedience and change or correct many misbehaviours. Features common to each trainer system include: eight levels of stimulation; a waterproofreceiver collar and handheld transmitter; and a low battery indicator for both receiver andtransmitter. Additional features vary by system such as: tone only stimulation; rechargeablebatteries; and expandability for additional pets. Available internationally in markets across Europe, North America, Asia and Australia, the newPetSafe systems add to the company’s already strong line-up of electronic training solutions. These products available can be found by visiting www.petamenities.com.

“Our newest PetSafe trainers offer both weight and distance options to more closely match aconsumer’s needs,” said Brad van der Veen, Director, Radio Systems International. “Because training requires attention towards the desired response, our systems feature adjustablestimulation and tone-only options allowing owners a better way to communicate with their dogs.”

Electronic trainers allow flexibility in training off a lead at greater distances. The electronicsystem allows an owner to observe the behaviour near by or at a distance, draw attention to thebehaviour and apply a correction technique that is ultimately learned and understood by the pet.With time and proper attention to training, misbehaviours a pet might exhibit such as jumping up,digging, chasing or excessive barking can be corrected.

The leader in the development of safe, reliable and technologically superior pet managementsolutions, Radio Systems, introduced the first wireless fence to the pet market in 1991. Sincethen, the Pet Safe line has expanded to include more than 400 products including a selection ofremote training equipment, electronic containment systems, bark control systems, pet doors, and agrowing line of lifestyle products. While technology remains a focus for the pet-loving company,each PetSafe Brand product is also backed by the Radio Systems internal motto and commitment,“to improve the owner/pet relationship, and ultimately that pet's quality of life.” By leveragingtechnology to solve real consumer needs, Radio Systems products have become a trusted petbrand. A one year warranty placed on every PetSafe product reinforces the company’scommitment and the quality backing them.

About Radio Systems CorporationRadio Systems Corporation (RSC) is the maker of PetSafe brand products -- safe, reliable andtechnologically superior pet management solutions that give responsible pet owners greater peaceof mind knowing their pets are safe and well cared for. Products include electronic containmentsystems, bark control systems, pet doors, remote training equipment and a growing line oflifestyle products. Based in Knoxville, Tenn., the company was formed in 1991. For more Product information visit: www.www.discount-pet-superstore.com

Safety of Electronic Containment and Training Devices

In the 30 years since the first “shock collars” became widely available in the United States, these increasingly popular electronic containment and training collars have been refined by PetSafe to produce more effective results in ways that have proven not only to be humane, but also gentle. PetSafe’s LiteTouch training method for electric dog fences is a great case in point. While the technology behind modern electronic training collars has come a long way, some veterinarians and consumers harbor misconceptions about these products and their effect on dogs based upon their impressions of older, crudely designed systems of the 1970’s. To the contrary, studies in recent years offer conclusive evidence that the proper use of modern electronic dog fences and training collars does not lead to adverse effects on dogs. In fact, it offers dogs a new found freedom they never had before while remaining safe and secure in their yard. A wide range of credible experts believe that the average dog owner with basic training knowledge can effectively and humanely use electric dog fencing and electronic training collars for behavioral modification, obedience training and containment needs. The safety and effectiveness of modern electric dog fences and electronic training collars are supported by The Humane Society of the United States, The American Society for the Prevention of Cruelty to Animals (ASPCA) and the International Association of Canine Professionals, International Association of Canine Professionals, among others.

Responsible dog owners want to make sure their dogs are safe, that they do not create nuisance and more important do not cause accidents. Each year thousands of electric dog fences are installed by caring dog owners. These fences work by providing a static electrical stimulation to the collar of a dog to deter him from crossing established boundaries.

Martin Deeley, President of IACP, endorses Gentle ‘LiteTouch™’ Training, “So many presume that the use of electronic collars involve harsh corrections. This does not have to be the case as is proven in the ‘LiteTouch™’ approach. Many containment systems have been taught to the dog using a much stronger jolt early in the training program. The dog will sometimes relate this strong stimulation to many things and what he learns we can never be certain, plus it generates a high stress level not conducive to his education. With ‘LiteTouch™’ the trainer guides, shows, gains understanding, and develops an appreciation from the dog of boundaries and where he is safe to play and have fun. We applaud this move by PetSafe. It is responsible, far sighted and shows compassion to the dog. More than that, it alleviates the concerns many dog owners have that the experience of learning the containment fence will ‘hurt their dog’. I highly recommend PetSafe electric dog fences and electronic training collars; both for their technology and their revolutionary Gentle LiteTouch™ training program.

For those who want to keep their dogs safe and happy in their own yards, a electric dog fence is an excellent investment.

“We recognize that older products were often unreliable and difficult to use humanely. But we feel that new technology employed by responsible manufacturers has led to products that can be and are being used safely and effectively to preserve the safety and well-being of many dogs and strengthen the bond with their human companions.”

Randall Lockwood, PhD Vice President for Research and Educational Outreach The
Humane Society of the United States

Training Your Dog using a PetSafe Electric Dog fence:

It is important to have as little disruption as possible during your pets' training sessions.

During the training process it is VERY IMPORTANT that you do not let your dog run off lead in the yard with or without wearing the dog fence collar. If you do, it will confuse him and you may have to re-start the entire electronic dog fence training process. It would be best to keep him on a leash during the first week. But, never walk your pet over the boundary line on a leash. This may confuse him in the beginning. Eventually, you will be able to take him with you over the boundary on a leash - this is called "Doorway Training" and we will talk about this later. But for now, if he needs to leave the yard, place him in the car, or carry him well over to the other side of the signal field. Don't forget to REMOVE HIS ELECTRIC DOG FENCE COLLAR before taking him from the yard by either of these two options, or he will get corrected as he leaves.

To allow your dog to become accustomed to the collar probes on his neck remove the collar after each training session during the first week. After that, remove the dog fence collar each night for the next three weeks. Eventually he will be able to wear the dog fence collar all the time, but it may take some time for him to develop a tolerance to the probes on the receiver. Clean both the probes and the dogs neck every evening for the first 30 days.

The training flags are there for two reasons. First, to give your dog a visual boundary and secondly to help you with the training process. The flags should be installed about 12" to your yard side on the dog fence wire in the ground. All of the flags will remain in the yard for about 30 days.

Remember the PetSafe electric dog fence training should be fun, and not stressful at all. If other family members are assisting in the training sessions, it is vitally important that everyone follows the exact same technique. Make each session short and upbeat (5 to10 minutes max). Many dogs have extremely short attention spans and training can be very tiring for them, so don't get discouraged if he doesn't "get it" at first - they will eventually learn.

Days 1 to 3 Place a leash on your dog using a flat collar or a slip collar, Never place the leash directly on the receiver collar. Prior to placing the dog fence collar on your dog, turn the dog fence collar to the lowest power setting. Your dog needs to first be taught how to respond to the flags. Walk with your dog within the containment area of the yard and praise and play with him.

Now, proceed towards the training flags. As your dog head passes the flags, give a quick horizontal or downward "jerk and release" correction on the leash. Bring your dog back about 10 feet into the containment area and praise him. The "jerk and release" is the only negative reinforcement your dog needs. There is no verbal correction needed. The PetSafe dog collar will be giving your dog a warning tone before the very light correction he is getting at the flags. You should tailor the corrections to your pets' personality, temperament, size and breed.

Each training session should only last about 5 to 10 minutes. Enter the containment area at various places and focus on areas that the family typically would leave the yard ( ie: driveway, sidewalk or path your dog uses now to leave). Soon you should see your dog turn to avoid the flags. This shows that he is learning. Make sure you play with your dog in the containment area to show him time spent in the yard is a pleasant experience. This will prevent your dog from becoming timid or afraid going into the yard.

Remember, keep him on a leash during this first week, even to go outside to the bathroom. Some dogs will "pick up" the training faster than others. Before proceeding to Phase 2, be sure that your dog is happy to run and play in the yard, generally avoiding the flags. If not, spend an extra day or two flag training. Training is simply following the building blocks - you cannot proceed to Phase 2 without first completing the flag training.

PHASE-2 : Week 2 During Phase 2 Your dog can now experience the higher correction levels of the dog fence collar. Walk your dog within the containment area of the yard and praise + feed meat treats to him. Allow your dog to proceed toward the training flags. When your dog enters the signal field, he will experience an uncomfortable, but harmless, static correction. Since this correction may startle your dog, he may jump and yelp. This is normal. Make sure when this happens, you quickly pull your dog back into the containment area. The entire time you will need to have a smile on your face and praise him - make sure to feed a small hot dog bite. Play in the safe area and do not allow your dog to run back to the house. NEVER PULL OR CALL YOUR DOG INTO THE SIGNAL FIELD. Let him decide to enter or stay within the safe area.

You will need to begin to incorporate "set-ups" in your training sessions. A "set-up" is a situation that would normally tempt your dog to leave the yard, such as a person walking by and crossing the boundary, or another pet outside the boundary. These will teach your dog that he needs to pay attention to his whereabouts, regardless of the situation. Until now, the training has not been tested under conditions where your dog has a heightened level of desire. You may begin this training by having a family member walk out of the yard. Your dog should still be on a long leash and wearing his dog fence collar. Remember, DO NOT call your dog out of the boundary!

If your dog refuses to follow the family member, praise him warmly. HE IS LEARNING. If your dog decides to follow the family member, allow him to enter the signal field and receive a correction. Again, your dog may respond by jumping and yelping. Quickly pull him back into the safe area of the yard while smiling and praising on the way. Repeat the process with other "set-ups" such as other pets, a ball, a stick, etc... in various places around the yard. Use something that really excites your pet. Sometimes with dogs that have a high food drive, you can throw some lunch meat or a hot dog just past the flags. This process will cause your dog to make a choice and it is a critical point in his learning process.

If your dog is not responding when he enters the signal field, it is usually due to the dog fence collar being too loose, or his hair is to thick to make good probe to skin contact. If the dog fence collar is fitting properly and your dog does not respond when he enters the signal field, this usually means that the correction level is set too low. Adjust to a higher level. To help adjusting your Petsafe dog collar click here: http://www.discount-pet-superstore.com/outdoor/deluxe.htm

Before proceeding to Phase 3, be sure your dog is happy to run and play in the safe area of the yard and is avoiding the training flags, if not, spend an extra day or two on Phase 2.
PHASE-3 : week 3 If your dog has successfully completed Phases 1 & 2, he is now ready to be off the leash while you are constantly supervising him. DO NOT leave your dog unattended during this phase. It is not uncommon for your dog to associate the training with his leash, or to the trainer, and he may leave the yard when these conditions change. If that happens, retrieve your dog, remove his collar and return to the yard. Many times, the dog will run back into the safe area of the yard by himself. If you are unable to retrieve him immediately, turn the transmitter off so that he can return without receiving a correction.

After six days of constantly supervising your pet while off the leash, you can begin to leave him unattended for short periods of time. Gradually, over the next week, begin building up the time your dog is left unattended.

Some dogs will want to stay near the house or may be hesitant to go outside. It may take a few days before your dog is confident to do so alone. If so, take your dog to the safe area and give him some meat treats, play with him and give him lots of praise to show him that it is safe to be outside.

Remember, if your dog is not properly and fully trained to the electric dog fence - it will not work. You cannot progress from one stage to the next without being certain that your dog has fully understood the previous stage. If you are unsure, spend the time to add a few extra days on a stage before proceeding. Remember - these electric dog fences are NOT a miracle cure, they cannot physically restrain a dog from leaving a yard. Your dog must be properly trained to the system (up to 30 days) for the dog fence to work. If you are hesitant or unsure about training the dog yourself, we recommend consulting a reputable Professional Trainer who has experence with electeronic dog fences. Or, your local PetSafe Professional dealer. Click here for a PetSafe Professional Dealer: http://www.ineedadogfence.com

FINALLY - Two weeks after your pet can safely be left outside unattended, you may begin removing the training flags. Pull every other flag each day until all of the flags are removed. Once the flags are gone you can teach your dog how to safely walk over the boundary - this is called "Doorway training". Remove the dog fence collar and place him on a leash using a flat or slip collar. Encourage your dog to follow you by reassuring him and praising him. Most dogs will be reluctant, but you must be persistent. DO NOT allow your dog to "bolt through" the signal field. Teach him it is safe to cross with you while he is on a leash. Use a release word such as " FREE" . Be consistent and both exit the yard and re-enter it at the same point each time. Eventually your pet will associate the leash with leaving safely.

For Petsafe Electric Dog Fences check out these sites:
http://www.www.discount-pet-superstore.com

http://www.petamenities.com/underground.htm

http://www.ineedadogfence.com

Great new Dog Toy line

I have a 2 year old jack Russell mix and he has destroyed every toy that we have tried over the last couple of years. He is a chewer, and we give him stuff to chew, and occasionally he finds something he is not supposed to chew. When my boss told me of the new toy line we were going to carry I just thought to myself, more toys destroyed by Ralph! Well I was very surprised!, While I was getting the new items on the web and had a box of samples of these toys, Ralph showed an interest in the Everlasting Treat Ball.

I asked my boss if Ralph could try one of the small ones and he said yes. Ralph has met his match! After enjoying the liver treat (see http://www.discount-pet-superstore.com/dog_toys/indestructible_dog_toys.htm) for hours, he continued to play with the ball, trying to rip it apart, like many toys before, and he still, after several days has not made a dent in it! This has saved me lots of money as well as Ralph having a favorite toy now. What I also do is put a treat inside the ball and he goes crazy, working at it for hours to get the reward! Pictures really do not do the product justice in that you really can't feel the quality of the products and their superior construction. These Everlasting Treat Balls and The Everlasting Fun Balls are great for dogs of all sizes. Ralph endorses this product, and so does his owner!

Tony - webmaster